Hello. My name is Nichole Robertson. I’m the Co-founder and Creative Director at Obvious State, and the bestselling author of Paris in Color, Paris in Love and The Paris Journal.

Prior to Obvious State and authoring books, I spent 12 years as a New York City-based copywriter and creative director. I worked with advertising agencies, brands and magazines including Tribal DDB, MRY, Aveeno, Reebok, Kiehls, Estee Lauder brands, Prescriptives, Bumble and Bumble, Esprit and Real Simple. From 2006-2008, I wrote Bravo TV’s beauty and fashion column.

Stop by Obvious State to see our latest. Signed copies of my books and prints of my photography are available in The Paris Print Shop. Want to chat? Get in touch: nichole @ obviousstate.com



 Blooms in the breeze above @farleysbooks - one of my favorite Bucks County bookshops. Enjoying the little things after a terrifying Easter weekend spent worrying about my husband, who we rushed to the emergency room on Sunday (which led to surgery for acute appendicitis). He’s recovering, but I have never been more thankful for modern medicine! Feeling grateful.  And just like that, one stunning bouquet solidified my spring fever. Happy Friday, everyone!  #currentmood || @obviousstate  "Disobedience is the true foundation of liberty." - Henry David Thoreau. || Wise words from the man who helped codify the concept of civil disobedience, inspiring both Gandhi and Martin Luther King Jr. The curl of the text suggests both a flag and the edge of an open book, as education is an essential prerequisite to self determination. Repost from our @obviousstate account.  Merry everything!  Paris Noir No 4 || Since instagram is no longer “instant” (thanks, algorithm), I’ve decided to share a little project I worked on two years ago, but never shared here. It’s called The Paris Noir series, which explores the solitude and mystery of after hours street scenes. I drew inspiration from the dramatic, high contrast visual style and aesthetic values of Film Noir. Does anyone recognize the venue?  “I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.” - Thoreau (such a great line from Walden, and one that I understand more the older I get). This bucolic spot is a few minutes from our house, and I often detour while running errands just to snag a few minutes of zen. Yesterday was one of those days, and it’s particularly beautiful with a blanket of leaves.
 “I was thinking about the structural equivalences between a tissue box and a book… Both consisted of slips of white paper in a cardboard case; yet—and this was ironic—there was very little functional equivalence, especially if the book wasn’t yours. These were the kinds of things I thought about all the time, even though they were neither pleasant nor useful. I had no idea what you were supposed to be thinking about.” || I’ve been reading Elif Batuman's “The Idiot” (in which we hang out with a smart 18 year old during her first year at Harvard) and I can’t put it down. It’s witty, hilarious, relatable, and if you love books and pine for your college days (or at least the vast amounts of time you had to read/study/think/converse in college), you’ll love this.  "When she raises her eyelids it's as if she were taking off all her clothes.” - Colette. A little throwback photo from our "Literary Paris" shoot for @obviousstate last fall. Speaking of Paris, did you know that @mylittleparis has a new English newsletter? The witty writing, enchanting videos and smart - not cliche! - content is not only refreshing, but a necessary break from the political madness. Check it out!  A trio of rebels - a colorful flower box, turquoise door and sunny hat - defy winter’s typically dull palette. || Currently in a politics-induced search for beauty and light.  I kicked off the new year with what I thought was going to be a dense read, but Bertrand Russell’s prose is witty and entertaining. The most notable - and laughable! - thing I’ve learned so far is that famed math man Pythagoras also founded a religious order. The rules are sure to elicit a few head scratches: Abstain from beans, do not step over a crossbar, do not pick up what has fallen, do not look in a mirror beside a light, do not let swallows share one’s roof, do not eat from a whole loaf... Cool story, bro.  Paris Noir No. 1 // Alone  The sun returned today, but I'm missing yesterday's moody autumn rain. #autumnvibes  Is there an effective antidote to chronic, cafe-meets-bookshop owner fantasies? Need prescription. Stat. #latergram
 Coffee with a side of books @milkandrosesbistro || Our favorite @obviousstate meeting spot in Brooklyn. It's worth the trek from our office!  Truth: It's impossible to "pop in" for coffee at @tobysestatecoffee when there are stunning flowers and stacks of books in the back.  "I pity you, unhappy stars, who are so beautiful and shine so splendidly" || Though every day is a reading day for me, I celebrated #nationalreadingday with Goethe and some of Sevilla's killer garlic soup.  New Year, new art. We hung a series of three prints from the Paris Noir series in our dining room. I fell in love with this chandelier last year because it reminded me of the beautiful lights in the Cite Metro station (the middle print).  Paris Noir No. 12 || I wrote this about this project in 2014 (right before I stopped blogging) and it still resonates. "Unlike New York and the internet, Paris sleeps. And because I’m often jet-lagged and up all night when I’m there, I get to experience the city when it’s dark and quiet. I appreciate the silence and shadows, and those late nights are a cherished respite. A respite from the instagram-ification of everything. From staged shots of breakfasts, shoes and homes. From polished online personas. From being connected to everyone, yet feeling disconnected. From technology. Paris at night - with its quiet, intimate streets and dramatic light - is my favorite place to disconnect and think. There is a wonderful weight to the stillness of the city at rest - it sharpens my senses and clears my head."  Book lover? Paris lover? Both? Our new Literary Paris postcards feature vintage books, celebrated bookshops, and provide a glimpse of the city of light through the eyes of bibliophiles. Each is printed on a weighty, textured paper, and features a favorite line from a French author on the back. This was an incredibly fun project to shoot and you can snap up a set during our annual holiday sale @obviousstate (details in our profile). Happy Monday!