Hello. My name is Nichole Robertson. I’m the Co-founder and Creative Director at Obvious State, and the bestselling author of Paris in Color, Paris in Love and The Paris Journal.

Prior to Obvious State and authoring books, I spent 12 years as a New York City-based copywriter and creative director. I worked with advertising agencies, brands and magazines including Tribal DDB, MRY, Aveeno, Reebok, Kiehls, Estee Lauder brands, Prescriptives, Bumble and Bumble, Esprit and Real Simple. From 2006-2008, I wrote Bravo TV’s beauty and fashion column.

Stop by Obvious State to see our latest. Signed copies of my books and prints of my photography are available in The Paris Print Shop. Want to chat? Get in touch: nichole @ obviousstate.com



 Little cabin in the woods ...   My husband proposed to me on this corner 13 (!) years ago. Feeling nostalgic.  Fall beauties adorn the base of a tree. Love the addition of ornamental peppers. #newyorkincolor  I’m thrilled to announce that I'm working on my third book with @chroniclebooks and can’t wait to share “New York in Color” in Spring 2017. After six years of shooting in Paris, it’s refreshing to see the city in a new light!  Chair love.  Casual Friday. #newyorkincolor  There's something about September's transitional light. #feelingfall  Soho beauty. #newyorkincolor  The latest edition to my growing @clareelsaesser collection. I love her work!  Working on a special edition of The Paris Journal. Three words: Fall in Paris. #feelingfall
 The sight of these pumpkins elicits an embarrassing level of childlike joy.  Details. #newyorkincolor  Shooting on the Upper West Side today and can't pass by @thesmithnyc without stopping to feed my kitchen tile fantasies. #newyorkincolor  Sweet potato vines seem to be hitting their peak. Makes me sad to know their demise is imminent.  Saturday market spoils.  Now available: Oasis for two. Free. #newyorkincolor  Sometimes there's nowhere to go but up. #newyorkincolor  Oh hey, Sunday #newyorkincolor  Weekend vibes. (Unless of course that rowdy vine attacks).  Portrait of a lady.
 Thanks to the rain, I’ve wrapped up a week of shooting on the Upper West Side. I don’t spend as much time in this neighborhood as I once did, and was surprised (given all the rapid changes in New York) that it retains that warm, neighborhood vibe I remember. Still missing Cafe La Fortuna after all these years, though.  T. S. Eliot said it best. Happy coffee day, fellow coffee lovers!  Wildflower gardens and wagon rides for the win.  A crisp start. Happy Monday!  A box. Any box, really. But this one is her favorite.  The light looks good on you @nypl #newyorkincolor  Stylish #strideby  Last of the peaches, first of the honeycrisps. #feelingfall  I  NY  A sweet start to the week.