Hello. My name is Nichole Robertson. I’m the Co-founder and Creative Director at Obvious State, and the bestselling author of Paris in Color, Paris in Love and The Paris Journal.

Prior to Obvious State and authoring books, I spent 12 years as a New York City-based copywriter and creative director. I worked with advertising agencies, brands and magazines including Tribal DDB, MRY, Aveeno, Reebok, Kiehls, Estee Lauder brands, Prescriptives, Bumble and Bumble, Esprit and Real Simple. From 2006-2008, I wrote Bravo TV’s beauty and fashion column.

Stop by Obvious State to see our latest. Signed copies of my books and prints of my photography are available in The Paris Print Shop. Want to chat? Get in touch: nichole @ obviousstate.com



 It's the little things that make the season bright. Happy holidays!   For the past few months, I’ve been working on my fourth book with @chroniclebooks and can’t wait to share “Literary Paris” in the spring of 2019. It’s a departure from the “in color” series, but books are in my wheelhouse, and it’s been fun to research literary life (beyond the 20s expats!) and reacquaint myself with some of the reasons we gravitated to Paris in the first place. I can’t wait to share more.  Happy National Book Lovers Day. Otherwise known as the best holiday ever.  Hot pink, fully inflated, plastic flamingo in search of equally quirky date who loves long talks on table tops.  “Summer afternoon—summer afternoon; to me those have always been the two most beautiful words in the English language.” - Henry James. #newyorkincolor  Welcome to the world, “New York in Color!” Today is launch day, and I want to thank my editor @caitnkirk , my art director @k10_hewitt and the entire team @chroniclebooks for helping make this colorful ode to New York’s unsung heroes a reality. Thanks to all who came to the book signing Sunday at BookCon (I apologize for running out of books so quickly!). If you’d like a signed copy, tap the link in my profile. Hope you all enjoy it!  "It was the sweetest, most mysterious looking place any one could imagine." - Frances Hodgson Burnett || This magical little spot reminded me of this line from "The Secret Garden.”
 I’m working on Literary Paris today, and while scrolling through photos to locate a shot that I misplaced, I rediscovered this one. There were a group of sisters walking toward the church on Rue des Barres, and I was a few feet behind them. This lovely lady broke off from the group and began singing to herself. It’s a moment I wish I could have captured via video, but it felt intrusive enough just to snap a photo. She walked with such grace and cheerfulness that it put a smile on my face for the remainder of the evening. And I loved that she was wearing a fitness tracker!  "All the beauty of light is made up of light and shadow” - Tolstoy || We spent some time at the Princeton campus last week while visiting our retailer and shooting our new literary totes for @obviousstate. The students had not yet returned, so quiet spaces were aplenty.  I don’t know about you, but I’d like to hear their stories.  A stop-you-in-your-tracks moment at Parc de Bercy. I'm smitten with the double frame effect created by the two shades of green.  SRSLY? OMG! WTF? YOLO! We’re celebrating the release of Subtext—a collaboration with @penguinrandomhouse / @clarksonpotter —over @obviousstate today (giveaway alert!). The Subtext collection marries contemporary colloquialisms with classic literature. So if you’re a book lover with an irreverent sense of humor, you’ll love these cheeky postcards.  “Cars. You mean no car parking, right?” - Bike. || New York’s objects often have a way of unintentionally conversing (arguing?). It made shooting New York in Color delightful. BTW, you can now pre-order a signed copy via the link in profile or from your favorite online retailer. The book releases on June 6th! I'll also be signing copies Saturday and Sunday @thebookcon  Making launch day plans for “New York in Color” which releases on June 6. || The book is now available for pre-order from your favorite online retailer, and we’ll have signed copies available @obviousstate (link in profile) soon. I’ll be sharing some additional #newyorkincolor shots in the coming weeks. They may surprise you as I specifically avoided “instagram porn” shots, as I was interested in - and in some cases obsessed with - being true to the city and all that is both gritty AND grand (the juxtaposition that makes New York so great). It’s easy to forget that I shot “Paris in Color” well before instagram launched and the era of pretty photos for pretty photos sake commenced (guilty as well). I was interested in capturing non-iconic Paris, and the same goes for New York in Color. I hope you like it!
 New York area friends: Join me and fellow authors Lindsey Tramuta @lostncheeseland and Will Taylor @brightbazaar to discuss Paris vs. New York and our books, New York in Color & The New Paris. Sezane’s NYC location just opened and it’s as fabulous as their Paris spot (I snapped this shot of L'appartement in Paris a few months ago). Hope to see some of you there! Details via the link in my bio.  Or napping. Whatever. || Happy pub day to Guinevere de la Mare of @silentbookclub ! I'm thrilled to be a contributor to “I’d Rather Be Reading”—a compendium of essays, poems, photos, quotations and illustrations—alongside fellow bibliophiles and artists. Fellow bibliophiles… you’ll love this lovely ode to literary life by @chroniclebooks. Pssst... we’re giving away a few copies over @obviousstate  Warning: Prolonged exposure to rows and rows of Gallimard editions may cause heart palpitations, shortness of breath and sweating. Bookworms proceed to this fantasy corner of La Librarie by @sezane with caution.  "Bold lover, never, never canst thou kiss.” This beautiful Medici fountain sculpture always reminds me of this line from Keats’ “Ode on a Grecian Urn.” The sculpture depicts Acis and Galatea observed by a jealous Polyphemus, and I could watch the reflection of the water dance on the weathered marble for hours.  Looking up. #bodieislandlighthouse  I imagine sleepy sellers arriving early enough to artfully arrange the books at this open air, weekend market in Paris’ 15th arrondissement. The carefully considered stacks, the stunning spines and papers, the affable staff, and the “old book” aroma heighten the senses at this truly magical place. One of my favorites from our Literary Paris collection @obviousstate and part of a larger project I’m working on.