Hello. My name is Nichole Robertson. I’m the Co-founder and Creative Director at Obvious State, and the bestselling author of Paris in Color, Paris in Love and The Paris Journal.

Prior to Obvious State and authoring books, I spent 12 years as a New York City-based copywriter and creative director. I worked with advertising agencies, brands and magazines including Tribal DDB, MRY, Aveeno, Reebok, Kiehls, Estee Lauder brands, Prescriptives, Bumble and Bumble, Esprit and Real Simple. From 2006-2008, I wrote Bravo TV’s beauty and fashion column.

Stop by Obvious State to see our latest. Signed copies of my books and prints of my photography are available in The Paris Print Shop. Want to chat? Get in touch: nichole @ obviousstate.com



 The irresistible intersection of books, coffee and flowers.  Color coordination game strong. #newyorkincolor  "I was in love with New York. I do not mean "love" in any colloquial way, I mean that I was in love with the city, the way you love the first person who ever touches you and you never love anyone quite that way again.” Joan Didion, Slouching Toward Bethlehem. I’ve done a lot of reflecting on my relationship with New York as I wrap up the photos and introduction for “New York in Color.” New York is my city of firsts: First place I lived on my own after college. First job. First time I ate Indian food (yes! really!). First date with my husband. First place I became a mother. First place I started a business. And the first place I truly called home. So I hear you, Joan. #newyorkincolor  Hello there, West Village. You've been missed. #newyorkincolor  Running errands and I keep getting distracted by the charming stone houses. I love Bucks County!  We just launched our Obvious State gift boxes in time for Mother’s Day, and I’m thrilled with the final result. The large gift box contains this popular tote from our Bloom collection, and we're giving one away over on our @obviousstate account.  Bookstores are to me what catnip is to cats.
 Kicking off summer with hot clams and cold beers. Cheers!   The white walls, white floors and white-tiled tables pull double duty as light reflectors and backdrops for the pastel pastries. I’ve been meaning to visit this sweet shop for a long time, and lingered for much longer than my schedule allowed… Whoops!  Easing into Saturday with a new book. I picked up “The Unfortunate Importance of Beauty” at Three Lives in the West Village a few days ago after a recommendation from the staff. Part meditation on beauty, part murder mystery? Surrealist literary farce? I’m in. #summerobviously  Good morning Chicago! This breakfast spread   Cat meet lilacs. Lilacs, meet cat. The Union Square Market was flush with fragrant lilacs today and I couldn't resist the intoxicating aroma. Apparently, Charlie shares my views.  Cloudy with a chance of blossom showers. #newyorkincolor  “I love tulips better than any other spring flower; they are the embodiment of alert cheerfulness and tidy grace.” - Elizabeth von Arnim. She captures the spirit well, no? The tables were wet yesterday, or I would have made an excuse to lunch among the tulips @lafayette380 #newyorkincolor
 “Love is such that rivers cannot quench” - Anne Bradstreet. Our new Bloom tote utilizing the cool bar hooks @viacarota - one of our favorite Italian spots in the West Village. Chef Jody Williams has a knack for warm, inviting spaces (her infectious smile has a lot to do with it), and whenever we have lunch here, we need to allow for extra time to admire the inviting, transportive decor.  From shivering to sweltering in one short week. New York’s summer vibes are strong right now. #newyorkincolor  The strong, midday light streaming through the windows @reynardnyc is breathtaking. #newyorkincolor  Hello Chicago! We're in town for Book Expo and BookCon and stopped by @theallischicago for cake and coffee. It's too bad we were in a hurry, because I could have lingered here all day.  I came uptown to shoot the final photos for New York in Color, but got distracted by this gorgeousness and thousands of tulips in Madison Square Park. I posted a little tour on snapchat: obviousstate  “Unfathomable deeps, blue as the overhanging heaven.” - Percy Shelley. For our @obviousstate Bloom project, we drew inspiration from the provocative language of six British Romantic period poets. While particular perspectives varied, the Romantic poets championed imagination above reason, and shared a youthful exuberance for nature. They believed it had restorative powers, and used poetry to elevate the everyday to the extraordinary. This lovely photo of our “Blue” tote is by the talented @mybookbath - Thanks, Jude! This photo is perfect for Earth Day.