PJ2

 

Hello. My name is Nichole Robertson. I’m the Co-founder and Creative Director at Obvious State, and the bestselling author of Paris in Color, Paris in Love and The Paris Journal.

Prior to Obvious State and authoring books, I spent 12 years as a New York City-based copywriter and creative director. I worked with advertising agencies, brands and magazines including Tribal DDB, MRY, Aveeno, Reebok, Kiehls, Estee Lauder brands, Prescriptives, Bumble and Bumble, Esprit and Real Simple. From 2006-2008, I wrote Bravo TV’s beauty and fashion column.

Stop by Obvious State to see our latest. Signed copies of my books and prints of my photography are available in The Paris Print Shop. Want to chat? Get in touch: nichole @ obviousstate.com

 

@NICHOLEROBERTSON ON INSTAGRAM

 I kicked off the new year with what I thought was going to be a dense read, but Bertrand Russell’s prose is witty and entertaining. The most notable - and laughable! - thing I’ve learned so far is that famed math man Pythagoras also founded a religious order. The rules are sure to elicit a few head scratches: Abstain from beans, do not step over a crossbar, do not pick up what has fallen, do not look in a mirror beside a light, do not let swallows share one’s roof, do not eat from a whole loaf... Cool story, bro.  Paris Noir No. 1 // Alone  The sun returned today, but I'm missing yesterday's moody autumn rain. #autumnvibes  Is there an effective antidote to chronic, cafe-meets-bookshop owner fantasies? Need prescription. Stat. #latergram  All the right curves || I'm in Paris working on a literary project for @obviousstate if you are interested in following my more bookish adventures.  Autumn light. New release. Fresh coffee. || ☕️  Moody Manhattan
 New Year, new art. We hung a series of three prints from the Paris Noir series in our dining room. I fell in love with this chandelier last year because it reminded me of the beautiful lights in the Cite Metro station (the middle print).  Paris Noir No. 12 || I wrote this about this project in 2014 (right before I stopped blogging) and it still resonates. "Unlike New York and the internet, Paris sleeps. And because I’m often jet-lagged and up all night when I’m there, I get to experience the city when it’s dark and quiet. I appreciate the silence and shadows, and those late nights are a cherished respite. A respite from the instagram-ification of everything. From staged shots of breakfasts, shoes and homes. From polished online personas. From being connected to everyone, yet feeling disconnected. From technology. Paris at night - with its quiet, intimate streets and dramatic light - is my favorite place to disconnect and think. There is a wonderful weight to the stillness of the city at rest - it sharpens my senses and clears my head."  Book lover? Paris lover? Both? Our new Literary Paris postcards feature vintage books, celebrated bookshops, and provide a glimpse of the city of light through the eyes of bibliophiles. Each is printed on a weighty, textured paper, and features a favorite line from a French author on the back. This was an incredibly fun project to shoot and you can snap up a set during our annual holiday sale @obviousstate (details in our profile). Happy Monday!  One of the joys of purchasing books at Shakespeare & Company is receiving their signature stamp. I’ve never minded the long checkout lines, because observing the cashiers carefully opening each book and finding the perfect spot for the stamp is magical (and a reminder that small shops and their human touches matter). I’m back from Paris now, and can’t wait to add my new editions to the shelf. P.S. Some Shakespeare & Co. books will factor in to a fun event at @obviousstate later today.  Cloudy with scattered showers. 100% chance of coffee. #jetlag  Apples for miles. I usually haul books in our Bloom totes, but it did a fine job hauling September's finest. #obviousstate  I shot a little impromptu New York in Red story in honor of my upcoming book with @chroniclebooks // Check stories if you want to follow along. #newyorkincolor
 Merry everything!  Paris Noir No 4 || Since instagram is no longer “instant” (thanks, algorithm), I’ve decided to share a little project I worked on two years ago, but never shared here. It’s called The Paris Noir series, which explores the solitude and mystery of after hours street scenes. I drew inspiration from the dramatic, high contrast visual style and aesthetic values of Film Noir. Does anyone recognize the venue?  “I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.” - Thoreau (such a great line from Walden, and one that I understand more the older I get). This bucolic spot is a few minutes from our house, and I often detour while running errands just to snag a few minutes of zen. Yesterday was one of those days, and it’s particularly beautiful with a blanket of leaves.  "Books are a narcotic" - Kafka. I'll see your books, Kafka, and raise you a gorgeous city. High on beauty. More on @obviousstate  "Light, Light, The visible reminder of invisible light." - T.S. Eliot. This morning's sunrise was magical and reminded me of this great line from "Choruses from the Rock."  Charming asymmetry. Perfect/imperfect.