Hello. My name is Nichole Robertson. I’m the Co-founder and Creative Director at Obvious State, and the bestselling author of Paris in Color, Paris in Love and The Paris Journal.

Prior to Obvious State and authoring books, I spent 12 years as a New York City-based copywriter and creative director. I worked with advertising agencies, brands and magazines including Tribal DDB, MRY, Aveeno, Reebok, Kiehls, Estee Lauder brands, Prescriptives, Bumble and Bumble, Esprit and Real Simple. From 2006-2008, I wrote Bravo TV’s beauty and fashion column.

Stop by Obvious State to see our latest. Signed copies of my books and prints of my photography are available in The Paris Print Shop. Want to chat? Get in touch: nichole @ obviousstate.com



 From shivering to sweltering in one short week. New York’s summer vibes are strong right now. #newyorkincolor  The strong, midday light streaming through the windows @reynardnyc is breathtaking. #newyorkincolor  Hello Chicago! We're in town for Book Expo and BookCon and stopped by @theallischicago for cake and coffee. It's too bad we were in a hurry, because I could have lingered here all day.  I came uptown to shoot the final photos for New York in Color, but got distracted by this gorgeousness and thousands of tulips in Madison Square Park. I posted a little tour on snapchat: obviousstate  “Unfathomable deeps, blue as the overhanging heaven.” - Percy Shelley. For our @obviousstate Bloom project, we drew inspiration from the provocative language of six British Romantic period poets. While particular perspectives varied, the Romantic poets championed imagination above reason, and shared a youthful exuberance for nature. They believed it had restorative powers, and used poetry to elevate the everyday to the extraordinary. This lovely photo of our “Blue” tote is by the talented @mybookbath - Thanks, Jude! This photo is perfect for Earth Day.  Beyond this pretty entrance? The pretty pastries. #newyorkincolor  Books. Flowers. Just add coffee and this is all I need on a rainy day. Well at least a fantasy rainy day during which I don't have to work.  When T. S. Eliot said, "April is the cruellest month,” perhaps he hadn’t seen Soho in bloom. #newyorkincolor #iheartny  Does anyone else want to add an "s" to tulip? #newyorkincolor  But first, Joe.
 "I was in love with New York. I do not mean "love" in any colloquial way, I mean that I was in love with the city, the way you love the first person who ever touches you and you never love anyone quite that way again.” Joan Didion, Slouching Toward Bethlehem. I’ve done a lot of reflecting on my relationship with New York as I wrap up the photos and introduction for “New York in Color.” New York is my city of firsts: First place I lived on my own after college. First job. First time I ate Indian food (yes! really!). First date with my husband. First place I became a mother. First place I started a business. And the first place I truly called home. So I hear you, Joan. #newyorkincolor  Hello there, West Village. You've been missed. #newyorkincolor  Running errands and I keep getting distracted by the charming stone houses. I love Bucks County!  We just launched our Obvious State gift boxes in time for Mother’s Day, and I’m thrilled with the final result. The large gift box contains this popular tote from our Bloom collection, and we're giving one away over on our @obviousstate account.  Bookstores are to me what catnip is to cats.  Playing with flowers for a project today. There was a inexplicable sadness as I removed the stems. I felt responsible for hastening what what was already an assured demise.  That moment when you judge a restaurant by its staircase.  #newyorkincolor  Pretty cake vs pretty tiles. Let's call it a tie. The new @_mamannyc_ location near our office = #happydance #newyorkincolor  “One belongs to New York instantly, one belongs to it as much in five minutes as in five years.” ― Tom Wolfe. It would take epic resolve to resist New York's charms today as it shows off its spring blooms. #newyorkincolor  After months of coveting (and a stint of heartbreak because it was temporarily out of stock), I finally pulled the trigger on this gorgeous chandelier. It reminds me of the cite metro station lights in Paris, and it was love at first sight. What a great collaboration @pelledesigns & @westelm
 Easing into Saturday with a new book. I picked up “The Unfortunate Importance of Beauty” at Three Lives in the West Village a few days ago after a recommendation from the staff. Part meditation on beauty, part murder mystery? Surrealist literary farce? I’m in.  Good morning Chicago! This breakfast spread   Cat meet lilacs. Lilacs, meet cat. The Union Square Market was flush with fragrant lilacs today and I couldn't resist the intoxicating aroma. Apparently, Charlie shares my views.  Cloudy with a chance of blossom showers. #newyorkincolor  “I love tulips better than any other spring flower; they are the embodiment of alert cheerfulness and tidy grace.” - Elizabeth von Arnim. She captures the spirit well, no? The tables were wet yesterday, or I would have made an excuse to lunch among the tulips @lafayette380 #newyorkincolor  Zzzzzzz. Projecting sleepiness onto unsuspecting fire escapes. You see what you see, right? #mondaymorning #newyorkincolor  Good morning, West Village! #happymonday  A stray magnolia bloom on the sidewalk. Blossom theft and getaway bike? Peace offering for scorned roommate? Romance gone wrong? #newyorkincolor  Gotta hand it to Barry Blitt. This week’s New Yorker cover, "The Big Short” is brilliant.  Let's pretend the forecast doesn't include a snowstorm on the first day of spring, ok?