Hello. My name is Nichole Robertson. I’m the Co-founder and Creative Director at Obvious State, and the bestselling author of Paris in Color, Paris in Love and The Paris Journal.

Prior to Obvious State and authoring books, I spent 12 years as a New York City-based copywriter and creative director. I worked with advertising agencies, brands and magazines including Tribal DDB, MRY, Aveeno, Reebok, Kiehls, Estee Lauder brands, Prescriptives, Bumble and Bumble, Esprit and Real Simple. From 2006-2008, I wrote Bravo TV’s beauty and fashion column.

Stop by Obvious State to see our latest. Signed copies of my books and prints of my photography are available in The Paris Print Shop. Want to chat? Get in touch: nichole @ obviousstate.com



 No matter how many times I walk these halls, I always see the architecture in a new light. Side note: our @obviousstate totes and paper goods are available in the @nypl store.  #tbt Because Paris. Because cobblestones. Because ... those curves.  I have a crush on an espresso machine.  Best part of prepping for @ny_now is leaving G. Page - a favorite shop in the flower district - with an armload of anemones.  From our @obviousstate lunch meeting yesterday at Buvette because it's THE best tarte tatin I've ever had. Run, don't walk.  Editing photos for New York in Color and stumbled upon one of this Beaux-Arts beauty. Recently some of the Ansonia's smaller rent-controlled (rent-controlled! can you imagine?) apartments were sold to buyers who pieced them together and restored them to their former glory.  Icons. #newyorkincolor  I wanted to see the lobby, but I couldn't get past the bouncers.  Beautiful gilt leather detail @metmuseum  Step right up.
 I cooked my way through Yotam Ottolenghi's "Jerusalem" and "Plenty" and loved every recipe. Cracking open this beauty today.  I was compelled to release these ranunculus from confinement. My purchase was entirely altruistic, of course, and now these free range flowers are on their way to a roomy vase.  Thawing out.  Good morning New York.  New Yorkers on Sunday: “Snow!" New Yorkers today: “Screw this shoe-wrecking gray slush"  A tangle of paws and tails  One armful, please.  Though I already own multiple editions, I could no longer resist Helen Yentus' cover. I want to collect every one she designed.  Understated elegance and a nod to @pantone 2016 colors. #newyorkincolor  "Nope." - Charlie
 Heavy, fluffy flakes make the prettiest patterns.  After a week in midtown at our trade show, happy to be back in the West Village. Rain and nausea-inducing, stop/start cab ride aside.  Good morning from @ny_now ! We're launching our spring collections @obviousstate this week. Stop by booth 7168 if you're attending.  "I can't even." - George Washington  A beautiful mess.  Snowed in = cooking and reading. Onion, leek and gouda frittata, and the first of 80 Penguin little black books I plan to read or re-read this year. Bliss.  Putting up with the punishing wind to line up for coffee.  All quiet on the West Village front.  Suffering from seasonal affect disorder? Take one bunch in the morning, add water. Talk to your doctor if symptoms persist.  I’m sending my editor the introduction to New York in Color today, and it coincides with a feature of my Paris in Color books and prints over @etsy (thanks guys!). As I wrote the intro, I thought a lot about my two favorite cities and how it took temporarily breaking up with one, having an affair with the other, and returning to New York with fresh eyes to understand the journey. If you've ever had an inexplicable impulse to uproot your life and acted on it, I'm sure you'll relate.