Hello. My name is Nichole Robertson. I’m the Co-founder and Creative Director at Obvious State, and the bestselling author of Paris in Color, Paris in Love and The Paris Journal.

Prior to Obvious State and authoring books, I spent 12 years as a New York City-based copywriter and creative director. I worked with advertising agencies, brands and magazines including Tribal DDB, MRY, Aveeno, Reebok, Kiehls, Estee Lauder brands, Prescriptives, Bumble and Bumble, Esprit and Real Simple. From 2006-2008, I wrote Bravo TV’s beauty and fashion column.

Stop by Obvious State to see our latest. Signed copies of my books and prints of my photography are available in The Paris Print Shop. Want to chat? Get in touch: nichole @ obviousstate.com



 A huge shoutout to my friends and partners @chroniclebooks for this lovely 2017 engagement calendar. It's been such a pleasure to work on this and many other projects together, and I am looking forward to many more.  How much for that kitty in the window? I snapped this pensive cat in Montmartre last year. I forgot about it until I was scrolling through photos for another project a few minutes ago (coincidentally on international cat day).  A tangle of tiny flowers. Unassuming & delightful @putnamflowers #newyorkincolor  We were invited to the @kickstarter offices in Brooklyn yesterday and on our way out, noticed a new @_mamannyc_ location next door. We’re frequent guests at the Soho and Tribeca locations, and their latest outlet oozes Maman’s signature charm. The highlight of the breezy, light flooded space are these porch swing-inspired tables - a perfect spot to linger and read (which we did, for longer than our schedule allowed - oops!).  Lavender swayed in the breeze as bees and butterflies flitted from flower to flower. A truly magical Sunday. (More on snapchat: obviousstate)  “Love is such that rivers cannot quench” - Anne Bradstreet. Our new Bloom tote utilizing the cool bar hooks @viacarota - one of our favorite Italian spots in the West Village. Chef Jody Williams has a knack for warm, inviting spaces (her infectious smile has a lot to do with it), and whenever we have lunch here, we need to allow for extra time to admire the inviting, transportive decor.  "I was in love with New York. I do not mean "love" in any colloquial way, I mean that I was in love with the city, the way you love the first person who ever touches you and you never love anyone quite that way again.” Joan Didion, Slouching Toward Bethlehem. I’ve done a lot of reflecting on my relationship with New York as I wrap up the photos and introduction for “New York in Color.” New York is my city of firsts: First place I lived on my own after college. First job. First time I ate Indian food (yes! really!). First date with my husband. First place I became a mother. First place I started a business. And the first place I truly called home. So I hear you, Joan. #newyorkincolor
 The thing about the heat and humidity in New York is that it chases pedestrians to air conditioned venues so you have the streets to yourself.  Melville, Cummings and Bradstreet walk into a coffee shop... Just kidding. New York City friends: We're having an @obviousstate pop up shop today from 2-3pm. There will be deals! There will be snacks! 175 Varick Street (the entrance is around the corner on Charlton). Hope to see you there!  "I still believed in possibilities then, still had the sense, so peculiar to New York, that something extraordinary would happen any minute, any day, any month.” - Joan Didion. #truth  I don’t talk about my Paris work around these parts lately as I am focused on shooting my next book, New York in Color, but I wanted to share this new print. "Blue Skies and Balconies is one of my favorites. #thefrancophiles  The irresistible intersection of books, coffee and flowers.  The white walls, white floors and white-tiled tables pull double duty as light reflectors and backdrops for the pastel pastries. I’ve been meaning to visit this sweet shop for a long time, and lingered for much longer than my schedule allowed… Whoops!  Easing into Saturday with a new book. I picked up “The Unfortunate Importance of Beauty” at Three Lives in the West Village a few days ago after a recommendation from the staff. Part meditation on beauty, part murder mystery? Surrealist literary farce? I’m in. #summerobviously
 Happy National Book Lover's Day! The well-worn steps in the Abbey Bookshop on the left bank are graced with equally well-worn books.  I scored fresh plums on Sunday and finally made plum thyme Prosecco (a recipe I had saved for quite some time). Here's to stone fruit season! PS: This book is   Beautiful door at Saint George the Martyr. I wish we had more time to explore Totonto. We'll be back!  “And so with the sunshine and the great bursts of leaves growing on the trees, just as things grow in fast movies, I had that familiar conviction that life was beginning over again with the summer.” ― F. Scott Fitzgerald, The Great Gatsby. One of my favorite snippets of text, and one that I think of often when I stumble into some exemplary summer light. Fun fact: My husband and I both had this line underlined in our copies of the book, which we discovered while working on a project for @obviousstate  Kicking off summer with hot clams and cold beers. Cheers!   From shivering to sweltering in one short week. New York’s summer vibes are strong right now. #newyorkincolor